BIRKENSTOCK TAKES OVER THE GIARDINI TORRIGIANI AT THE HEART OF PITTI UOMO 94
A special set design in the historic Torrigiani Gardens showcased the SS19 collection - featuring an unmistakable designer collaboration
A special set design in the historic Torrigiani Gardens showcased the SS19 collection - featuring an unmistakable designer collaboration
BIRKENSTOCK has showcased the Spring/Summer 19 collection in the historic Torrigiani Gardens. With a spectacular setting in Europe`s largest private garden, a heritage in footwear met a remarkable landscape design. Showing the latest collection of BIRKENSTOCK, it further enhanced the renewed focus on newness of the brand.
Inviting international guests to a spectacular picnic, over 670 guests enjoyed the soundscape of Michel Gaubert to a show styled by the invited designer. The beautiful landscape design set the tone to a runway show, attended by industry influencers including Suzy Menkes, Cathy Horyn, Michele Lamy, Sterling Ruby, Andreas Murkudis, Kostas Murkudis and Christopher Raeburn.
BIRKENSTOCK is developing into a comfort brand, also showing the sleeping systems, the Natural Skin Care and the latest Spring/Summer 19 footwear collection. A strong commitment to the Pitti Uomo fair and underlining its relevance to fashion, BIRKENSTOCK will continue to create a relevant context to communicate its heritage, dating to 1774.
Fotos: © Indigital
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