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Neustadt (Wied)/Milano, 21.09.2017

BIRKENSTOCK CELEBRATES PARTNERSHIP WITH CONCEPT STORE 10 CORSO COMO AND RENOWNED ARTIST KRIS RUHS 

On the first evening of Milan Fashion Week BIRKENSTOCK, Carla Sozzani, Founder of 10 Corso Como, and Kris Ruhs hosted a cocktail event on the rooftop of 10 Corso Como. It was followed by a private dinner in the restaurant in the courtyard of the concept store to celebrate the launch of BIRKENSTOCK BOX in the Italian fashion metropolis Milan.

Guests included German Vogue’s Christiane Arp, Veronika Heilbrunner and Justin O’Shea, Caroline Issa, W Chief Editor Stefano Tonchi, Elle US Chief Editor Nina Garcia, Sophia Neophitou, Pitti Uomo President Raffaelo Napoleone, influencer Roberta Ruiu, photographer Simone Falchetta and Jane Balzarini.

The BIRKENSTOCK BOX is located, just a few steps away from the event venue, at the historical Porta Garibaldi in Piazza XXV Aprile until September 30th.

Carla Sozzani, legendary fashion journalist and founder of the groundbreaking 10 Corso Como concept store, created six different version of the classic Arizona style, each limited to 500 pieces capturing the unique work of 10 Corso Como.

The style retails at RRP 260,00 EUR in Germany and Austria, Switzerland 310,00 CHF and Italy 270,00 EUR. The limited editions styles will be available at all 10 Corso Como stores as well as on www.birkenstock.com.

For more information: BIRKENSTOCKBOX.COM/10CORSOCOMO  

Video: © GIADA BOSSI, Foto: © SGP

PRESS CONTACT

Birkenstock GmbH & Co. KG
Corporate Communications

BIRKENSTOCK Campus
D-53577 Neustadt/Wied

E-mail: media@birkenstock.com

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