Neustadt (Wied)/Paris ,
RANDOM IDENTITIES’ Chief Creative Officer Stefano Pilati and the iconic German footwear company, BIRKENSTOCK are pleased to announce a forthcoming collaboration.
The footwear collection will include the Arizona classic sandal re-interpreted fashionably, featuring six new and original variations of different materials and prints, synergistically developed around a unique design element.
‘How can I not respect the legacy of a more than two centuries old brand such as BIRKENSTOCK? How could I not be thrilled to participate in it with Random Identities? The opportunity to collaborate with BIRKENSTOCK, for me, is an honor and I wanted to pay tribute by designing an offering of styles that I would love to wear myself’, says Stefano Pilati.
‘The project started with a striking design, leaving an instant impression. Linking the new venture Random Identities with the talent of Stefano Pilati has turned into a genuine product innovation. An essential ingredient for BIRKENSTOCK’, states Oliver Reichert, CEO BIRKENSTOCK.
The full size range collection will be available at select retailers worldwide in December 2019.
BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.