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Neustadt (Wied)/Los Angeles ,
10.01.2018
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PARTNERSHIP WITH RICK OWENS: THE BIRKENSTOCK BOX VENTURES INTO CALIFORNIA

The BIRKENSTOCK BOX will be placed in Los Angeles in front of the Rick Owens store on La Brea Avenue in April.

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Designed by Gonzalez Haase AAS, BIRKENSTOCK’S mobile, spatial retail concept continues its travel in the US, moving to the West coast in partnership with Rick Owens with a private launch Event on April 17th, 2018, accompanied by the public opening from April 17th through 21st, 2018.

Following stops in Berlin with Andreas Murkudis, Barneys New York and the Whitney Museum in New York and 10 Corso Como Milan, the Los Angeles outpost offers yet another uniquely singular viewpoint in design and architecture. The BIRKENSTOCK BOX consists of converted freight containers, which play host to each partner’s interior concept and merchandise proposition. In this site-specific iteration, the Box’s interior is designed by Rick Owens and incorporates the retail design elements from the Rick Owens New York store. Says Rick Owens, “I like a steady original invested in the long game.”

The Rick Owens BIRKENSTOCK BOX will carry a limited collection of Birkenstock styles, along with a curated assortment of Rick Owens looks, objects, furniture, legwear and accessories. Bespoke and limited styles designed by Rick Owens feature the classic sandal styles Arizona, Madrid and Boston in four different fabrications, consisting of army felt, suede, full grain leather and longhair cow fur – all with a full leather foot bed lining. The capsule is completed with two legwear styles. The bespoke Rick Owens x BIRKENSTOCK styles will be offered for pre-order starting April 2nd on all Rick Owens channels. In addition, they will be available on birkenstock.com from April 17th, 2018, onwards.

Says Oliver Reichert, CEO of BIRKENSTOCK, ”We are pleased to collaborate with Rick Owens on this genuinely creative venture for the BOX project in Los Angeles.” 

For more information: BIRKENSTOCKBOX.COM/RICKOWENS

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

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