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Landshut/Neustadt (Wied) ,
07.02.2017
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Certified Natural Cosmetics with the Power of Cork Oak

Developed and produced in Germany using the finest natural ingredients and certified in accordance with stringent natural cosmetic standards: BIRKENSTOCK NATURAL CARE.

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Developed and produced in Germany using the finest natural ingredients and certified in accordance with stringent natural cosmetic standards: BIRKENSTOCK NATURAL CARE is a byword for health, outstanding quality and a conscious lifestyle. Select ingredients and unique combinations of active substances with proven benefits form the basis of this innovative care system that consciously does without chemicals. The five closely coordinated care lines will be unveiled at VIVANESS, the International Trade Fair for Natural and Organic Personal Care, in Nuremberg, Germany, from February 15 to 18, 2017 (hall 7A, stand 7A-139). BIRKENSTOCK NATURAL CARE will go on sale internationally in fall 2017.

“As the inventor of the footbed, we have a particularly close connection to personal well-being,” points out Oliver Reichert, CEO of the BIRKENSTOCK Group. “Alongside healthy walking, standing, running, and resting, skin care has a considerable influence on our well-being. The cosmetics industry offers countless products in this area. Unfortunately, however, many of these contain chemical ingredients that can irritate or even damage the skin. This prompted us to start thinking about a healthy product concept in this segment. The result is BIRKENSTOCK NATURAL CARE – genuine natural cosmetics without the use of chemicals.”

Quality and Efficacy

BIRKENSTOCK NATURAL CARE benefits from the pure power of nature and completely forgoes controversial chemical ingredients such as parabens, surfactants, silicones and paraffins – and, of course, uses no animal testing. Many of the products are vegan. All formulas have been dermatologically tested to determine skin tolerability. The efficacy of the active substances has been documented and proven in scientific studies. And a sustainable packaging concept, which includes an intelligent refill system, helps to preserve natural resources.

All 28 care products are certified in accordance with the international BDIH COSMOS NATURAL standard.

Cork – the Main Active Ingredient

Cork – or, to be more precise, the extract taken from the outer layer of the bark of the cork oak – plays a key role in the new BIRKENSTOCK NATURAL CARE range. That’s because it contains suberin, which has a proven lifting effect. Alongside cork oak extract, the active substances system based on these research results comprises other highly effective ingredients such as arctic moss, argan oil, baobab, moringa, elderberry and botanical hyaluronic acid.

Made in Germany

BIRKENSTOCK NATURAL CARE products are developed, produced and filled in Germany. For this purpose, BIRKENSTOCK has set up its own natural cosmetics division with experienced experts. BIRKENSTOCK Cosmetics GmbH & Co. KG is based in Neustadt (Wied), Germany. The company is part of the BIRKENSTOCK GROUP.

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About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

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