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Novato / Linz am Rhein ,
09.04.2021
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BIRKENSTOCK OPENS THIRD COMPANY-OWNED RETAIL STORE IN THE UNITED STATES

ICONIC LIFESTYLE BRAND EXTENDS ITS FOOTPRINT IN THE NYC AREA WITH NEW BROOKLYN LOCATION

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BIRKENSTOCK extends its footprint to the energetic neighborhood of Williamsburg known for its creative community, thriving retail, culinary and music scene. The Brooklyn store follows the successful openings of the brand’s first two U.S. company-owned retail stores in the SoHo neighborhood of New York City and in Venice Beach, California.  

The Brooklyn location gives the German health-and-wellness brand a new home to serve its passionate and growing customer base in the NYC area. In addition to the iconic sandal styles for which BIRKENSTOCK is famous, the retail space carries a growing range of products for women, men and kids including shoes, boots, socks and the BIRKENSTOCK NATURAL SKIN CARE line. BIRKENSTOCK Brooklyn will also offer a curated selection of limited-edition designer collaboration styles.

Located at 111 North 6th Street, BIRKENSTOCK Brooklyn evokes a contemporary and sleek city space. The store design embodies the rich history of the brand and features core materials of cork and leather coupled with white oak to create a bright, polished and naturally comfortable space. The Williamsburg neighborhood has become a beacon of Brooklyn creativity, known for its trendsetting community and buzzing retail scene. The area has a vibe unlike any other in the U.S. Its liveliness, unique to NYC, blends with its mix of stores, restaurants and music venues that reflect the energy and creative spirit that makes Brooklyn so special.

“Williamsburg, Brooklyn is the perfect neighborhood to celebrate and interact with our brand fans in the area. It is a vibrant place unlike any other and serves a new generation of families and urban creatives. We’re proud to have found a new home for BIRKENSTOCK right in the heart of Brooklyn,” said David Kahan, CEO of BIRKENSTOCK Americas.

The heritage brand has partnered with long-time BIRKENSTOCK wearer and Brooklyn-based artist, Mike Perry (mikeperrystudio.com) to add a fresh large scale artwork celebrating the vitality of NYC to the store environment. Flowing Toes (2021) reflects the lively spirit of the city in a bright, colorful 11’ x 6’ piece. Inspired by city life, from islands connected by bridges, to people, buildings and transportation, the work reflects the beautiful chaos yet togetherness that New York City and Brooklyn evoke.  

Opening weekend at the BIRKENSTOCK Brooklyn store will include special gifts and activities as a greeting to the neighborhood and an invitation to BIRKENSTOCK. The opening of the Brooklyn store marks the 54th BIRKENSTOCK owned-store globally and the third in the United States. 

BIRKENSTOCK Brooklyn at 111 North 6th Street is open 11:00AM-7:00PM every day of the week.

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Spain, the United Kingdom and Dubai.

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