Skip navigation
Cologne/Vienna ,

BIRKENSTOCK opens in the heart of Vienna

The long-standing company will open the doors of the store in Kärntner Strasse for the first time on October 24


Germany's largest footwear manufacturer is taking its famous footbed to the heart of the world city of Vienna. The new BIRKENSTOCK brand store is opening at one of the city’s top addresses, at Kärntner Strasse 36, on October 24, 2019. Aficionados of the renowned long-standing brand will henceforth be able to immerse themselves in the comprehensive product universe of the German family-owned enterprise that revolves around quality and well-being in Vienna’s top shopping street, right by the world-famous Hotel Sacher and just a stone’s throw from the Vienna State Opera.

Vienna has been one of Europe’s cultural hotspots for years, boasting close to two million inhabitants and around eight million tourists every year. The capital of Austria is justifiably considered to be one of the most popular cities in the world and has been named the global city with the best quality of life for the tenth consecutive time in the renowned Mercer study.

The new store in this top inner-city location means BIRKENSTOCK not only benefits from the high footfall in the heart of the city, but is also able to further expand its presence in Vienna. At the same time, the overhauled store fitting concept, which reflects the brand’s traditionally close relationship with nature with its main materials being cork, leather, and felt, gives the high-quality lifestyle label a modern look. 

The knowledgeable sales staff on the exclusive 50 m² sales floor are there to assist the ever-growing BIRKENSTOCK fan base with choosing just the right product. In addition to long-standing classics like the Arizona, Madrid, or Gizeh, visitors to the store can naturally also expect to see the current season’s top sellers. Sandals and shoes for women, men, and children as well as models suitable for the beach made from waterproof EVA can be discovered, tried on, and purchased at the customers’ leisure, as can a selection from the Professional line and the sock and belt product lines. The BIRKENSTOCK Natural Skin Care range of natural cosmetics is also available at the new store.

On opening day, the first 50 customers will receive BIRKENSTOCK goody bags as a welcoming gift, filled among other things with moisturizing foot balm, luxury sample moisturizing eye contour balm, BIRKENSTOCK leg warmers, and a gift certificate. And for anyone wishing to finish their day in a laid-back atmosphere, there will be refreshing cocktails and live DJ sounds at the store opening event from 5 p.m.


Address: Kärntner Strasse 36, 1010 Vienna

Opening hours:

Monday–Wednesday                10 a.m. to 7 p.m.

Thursday–Friday                     10 a.m. to 8 p.m.

Saturday                                10 a.m. to 6 p.m.


BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

Contact - News Birkenstock



Birkenstock releases MA fashion collection with Central Saint Martins MA Fashion course

Read more

Strategic partnership with L Catterton and Financière Agache

Read more

BIRKENSTOCK advocates nature conservation in Upper Lusatia

Read more

BIRKENSTOCK continues investments in German production sites and expands manufacturing capacities

Read more

Footwear News Achievement Awards: BIRKENSTOCK „Brand of the Year 2020“

Read more