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Neustadt (Wied)/Berlin ,
04.04.2019
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BIRKENSTOCK LEGWEAR OPENS FIRST POP-UP STORE AT KADEWE

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BIRKENSTOCK’s first pop-up store dedicated to legwear has opened in good time for the Easter break: visitors to KaDeWe in Berlin, the largest department store in Europe, will find this new shopping highlight on the fourth floor, featuring exclusive presentation of the socks in the spring/summer 2019 collection. Anyone wishing to use their vacation for a shopping trip in Germany’s biggest city has until April 30 to explore the high-quality range in both classic and trendy shades at their leisure.

In keeping with this flourishing time of the year, sales will be boosted with a springtime customization promotion every Friday and Saturday, and also on Maundy Thursday. More pop-up stores to exclusively present legwear and accessories are in the pipeline – the next to open will be at the Breuninger fashion store in Stuttgart for a six-week period starting on April 12.

About BIRKENSTOCK

BIRKENSTOCK is a global footwear brand that stands for quality, function, and all-round well-being. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of enclosed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

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