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NEUSTADT (WIED) ,
11.12.2017
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BIRKENSTOCK discontinuing Amazon deliveries in Europe

Termination of business relations with effect from January 1, 2018

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Consumers being misled by counterfeit products offered for sale on Amazon Marketplace

BIRKENSTOCK GmbH & Co. KG and its affiliated companies are terminating their business relations with Amazon EU S.à.r.l. with effect from January 1, 2018. On this date, BIRKENSTOCK will completely discontinue direct deliveries provided by the US online retailer’s Luxembourg-based European subsidiary. This decision applies to the full BIRKENSTOCK product range.

The long-standing family-owned enterprise asserts a claim against the world’s largest online retailer that there have been a series of violations of the law on the Marketplace platform operated by Amazon which the platform operator has failed to prevent of its own accord. On a number of occasions, BIRKENSTOCK lodged a complaint that counterfeit products of poor quality which infringed BIRKENSTOCK’s trademark rights and misled the consumers regarding the origins of goods were being made available on the platform.

Putting the issue of legal obligations aside, BIRKENSTOCK is of the opinion that an integral part of a trusting business relationship is that, upon being first notified as the operator of the Marketplace platform of such a breach of the law, Amazon would, of its own accord, do everything within its power to prevent this type of and similar infringements. To this day, no binding statement has been made to the effect that no more counterfeit BIRKENSTOCK products would be offered for sale through the platform. Instead, there were further legal violations of a different nature in recent months which Amazon failed to proactively prevent.

The breakdown in trust has prompted BIRKENSTOCK to now terminate its business relations with the online retailer in Europe, too. In January of this year, BIRKENSTOCK discontinued the deliveries in the United States which were handled by Amazon USA following a series of similar incidents there.

About BIRKENSTOCK

With a brand awareness level in excess of 80 percent, BIRKENSTOCK is one of the top five global footwear brands. With around 3,000 employees, this traditional, sixth-generation family concern is also one of the German footwear industry’s biggest employers. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK used the term ‘footbed’ as far back as the 1930s, helping to shape the way it is used today. BIRKENSTOCK became a global player by the late 1970s. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children’s, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied). BIRKENSTOCK is represented at nine locations in Germany – in the federal states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria and Saxony. The concern also operates its own sales offices in the USA, Brazil, China, Japan, Denmark, Spain and the UK.

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