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Paris ,
30.01.2020
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BIRKENSTOCK CONTINUES ITS PERSONALITY CAMPAIGN

A manifest of portraying true originals continues — the Personality Campaign is a series captured by Jack Davison, featuring Manolo Blahnik and Kristina Blahnik for Spring / Summer 2020.

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BIRKENSTOCK is a universal brand, which prides itself on ideals of quality and function, health and wellbeing. Translated in its iconic footwear and orthopedic footbed since 1774.

Initiated as long-term project, the Personality Campaign series aims to portray the wearers and create genuine intimacy by main­taining­ photographer, ­Jack ­Davison’s ­ongoing ­format ­of ­meeting ­and­ capturing campaign ­faces ­in ­their ­chosen environment.

The ­concept­ of­ shooting ­long standing­ and­ loyal ­brand ­enthusiasts, ­portrayed­ without ­any ­styling ­or briefing, ­underlines the integrity of the campaign and the authenticity of BIRKENSTOCK. Over many years, a well-worn BIRKENSTOCK becomes part­ of ­the ­owner’s­ daily­ routine ­and ­part­ of ­their­ life­story. ­The  campaign reflects ­original ­style, ­with ­talent ­teaming their ­own ­BIRKENSTOCKs ­with ­items ­from ­their ­personal ­wardrobe, ­as ­opposed ­to ­focusing ­on ­seasonal ­product.

The campaign launched with a variety of personalities including, Nobel Prize Winner and Stanford Professor, Thomas Südhof, artist photographer Ryan McGinley and fashion icon, Grace Coddington. Always focusing on genuine BIRKENSTOCK wearers, it most recently featured Korean actor Yoo Ah-In and Chinese Artist Zhou Li in their studios.

Taking the concept to SS2020, the campaign is a family portrait, featuring shoe designer Manolo Blahnik with his niece and­ company­ CEO,­ Kristina ­Blahnik.­ Shot­ in ­Manolo­ Blahnik’s ­first ­store ­on ­Old ­Church­ Street,­ London,­ Mr.­Blahnik ­paired Black Bostons with a red suit from trusted tailor Anderson Shepherd, with Kristina Blahnik joining him in her BIRKENSTOCK Gizehs, purchased in 2004, worn elegantly with a classic white shirt dress.

“I have always admired BIRKENSTOCK; the brand has genuine authenticity and continually remain true to their values, which I adore. It is an enormous privilege to be included in this project with my niece and to be part of an ongoing campaign.” - Manolo Blahnik

 “BIRKENSTOCK share values synonymous with our own at Manolo Blahnik - heritage, family and integrity. It is such an honour for myself and my uncle to have been invited to participate in such a campaign that has previously included many extraordinary global pioneers.” - Kristina Blahnik

The campaign also features artist Faye Toogood, Founder and CEO of Toogood. Faye Toogood is captured in her London studio, wearing a handmade silk dress from the Toogood collection with her white Tokio Super Grip BIRKENSTOCKs. Toogood shares a preoccupation with handmade, sustainable products, making Faye Toogood a committed BIRKENSTOCK wearer.

“For me BIRKENSTOCK represents comfort and timeless, recognisable, sculptural form - all qualities I admire and strive for in my work. I am honoured to be invited to participate in this beautifully curated and genuine campaign.” - Faye Toogood

“We truly respect the genuine and rare know-how a real shoe maker like Manolo Blahnik brings to us. Someone who, like us ­knows ­the ­craft ­and ­continues ­to ­redefine ­shoe­making. ­Taking ­it ­to­ a­ whole ­new level. ­The ­fact ­that ­the ­Blahniks ­are a family business brings them even closer to us. The same thing which can be said about the talented Faye Toogood.” says CEO Oliver Reichert.

The portraits are set to appear in March issues in global collectible print and select fashion titles.

About MANOLO BLAHNIK 

With ­a­ career ­spanning­ 50 ­years ­in ­2020, ­Manolo­ Blahnik ­is ­one ­of­ the ­world’s ­most­ influential ­footwear­designers. His shoes have spellbound an international set of adoring and loyal devotees across the globe. Blahnik is a craftsman. To this day he makes a trip to the factories in Milan every season for a few weeks to personally bring to life every collection. All the shoes he develops are based on his sketches which are translated into prototypes at the factories. The exquisitely shaped lasts and heels he creates for his shoes are still perfected with his very own hands. His iconic ­work ­and ­story ­was ­unveiled ­in ­the ­film­ documentary ­MANOLO:­ The­ Boy­ Who ­Made ­Shoes ­For ­Lizards ­which was released in September 2017 to critical acclaim.

Through­ the­ years ­Blahnik’s­ achievements ­have ­been ­recognised ­by ­various ­bodies ­in ­many ­countries, most­ recently by the Couture Council of America and the independent luxury body, Walpole, which awarded Manolo Blahnik with the­ luxury­ legend­ award.’ ­Most­prestigiously, ­Blahnik ­was­ awarded­ an Honorary ­Commander­ of ­the ­Most ­Excellent Order of the British Empire (CBE) by her Majesty the Queen. He has also published numerous books, the latest being the art of shoes with Rizzoli in 2017. 

In­ June ­2019,­ the­ Wallace­ Collection­ presented­ An ­Enquiring ­Mind:­ Manolo­ Blahnik ­at ­the­ Wallace Collection. ­The ­exhibition ­features ­a­ personally ­selected­ edit ­of ­shoe ­designs­ from­ Blahnik’s ­private­archives ­set amongst­ the ­masterpieces ­of ­the ­Wallace ­Collection. ­Along ­with ­a ­leading­ women’s­ line,­ which ­includes evening and­ day­bags,­ the ­brand­ also­ has ­a­ successful ­men’s­ collection ­and­ a ­standalone ­men’s ­shop ­which opened in 2018.

Manolo Blahnik has 312 points of sale in 35 countries worldwide with 20 standalone stores and a re-launched ecommerce platform - manoloblahnik.com and four social media accounts. 

About FAYE TOOGOOD

Faye Toogood is a British artist working in a diverse range of disciplines, from sculpture to furniture and fashion. Born­ in ­the ­British ­countryside, ­and­ with­ a ­background ­in ­fine­art,­ her ­work ­is ­strongly ­influenced by ­her ­love ­of ­the landscape and her knowledge of art history.

She founded her London studio in 2008 to design, direct and execute objects and spaces from concept through to creation.  Her distinctive approach disregards convention in favour of something altogether more brave, joyous and impulsive. Her furniture and objects, including the now iconic Roly-Poly Chair, demonstrate a preoccupation with materiality and experimentation. 

In 2013 she launched the clothing brand Toogood with her sister Erica.  Their unisex collection takes inspiration from the distinctive clothing of key trades, transforming the idea of a uniform into a mark of individuality. The Toogood collection is now sold by 60 stockists worldwide.

Faye Toogood is represented by Friedman Benda in New York and her artworks have been acquired for the permanent collections of institutions worldwide, including Philadelphia Museum of Art, Dallas Museum of Art, Denver Art Museum, High Museum of Art in Atlanta, Corning Museum of Glass in New York, the National Gallery of Victoria in Melbourne and the Fabergé Museum in St Petersburg. 

She has exhibited at Phillips and the Victoria & Albert Museum in London, the Triennale in Milan, and D Museum in Seoul. Her latest collection of limited edition furniture and objects, Assemblage 6, entitled Unlearning, will be exhibited with Friedman Benda in New York in May and Basel in June 2020.

In December 2020 she will be holding a major exhibition at The National Gallery of Victoria in Melbourne.

t-o-o-g-o-o-d.com

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

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