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Florence ,
09.01.2020
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BIRKENSTOCK AND RANDOM IDENTITIES SHOWCASE COLLABORATION AT PITTI UOMO 97

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Birkenstock’s highly anticipated collaboration with Random Identities, Stefano Pilati’s first independent venture, was shown at the brand’s presentation during Pitti Uomo 97.

The Birkenstock x Random Identities footwear collection includes the Arizona classic sandal re-interpreted fashionably, featuring three new and original variations of different materials and prints, synergistically developed around a new structural element. Updating the iconic Arizona buckle strap with a customized, elastic strap in black. Sleek monochrome colored black leather, a striking brocade pattern as well as a custom olive leopard print on fur – the Arizona strikes with individuality while keeping the core values of both brands – quality, expertise, vision and fashion.

The full-size range collection will be available at www.1774.com and select retailers worldwide from January 10th.

About STEFANO PILATI

Stefano Pilati is a style icon of this century and a creative director. His experience in the luxury sector bridges the last three decades of contemporary fashion. He currently leads the role of chief creative officer developing his brand, Random Identities with a focus on the various aspects of entering and questioning the role of global fashion, in conversation with generations to come.

About RANDOM IDENTITIES

First revealed in 2017, fashion designer Stefano Pilati’s newest project is Random Identities, a collection of ready-to-wear primed for our digitized era. Channeling the lessons of a dizzyingly comprehensive career across top fashion houses, among them Armani, Prada, Yves Saint Laurent, Pilati brings a unique expertise in design, tailoring, and silhouettes to bear in his contemporary work. The label’s menswearoriented garments inhabit a strain of head-turning provocation that is nonetheless deftly controlled by monochromatic color choices and stark detailing. Inspired by the dress-style of Pilati himself, the label’s categories strike a look that balances refined, rigid cuts with everyday wearability. His work is positioning the label for mass exposure: Pilati’s industry insider connections have been parlayed towards producing exceptional quality, with a digital-first model that edges past the contemporary moment into the future of high-end fashion.

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. The company is headquartered in Neustadt (Wied). BIRKENSTOCK has 13 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Spain, the United Kingdom and Dubai.

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