BIRKENSTOCK AND MAISON VALENTINO UNVEIL THEIR SECOND COLLECTION FOR SUMMER 2020
Following the first runway collaboration between MAISON VALENTINO and BIRKENSTOCK, the collection, under the Creative Direction of Pierpaolo Piccioli, launched successfully at the Paris runway show in January 2019.
The new collection is seen as a natural continuity of the first conversation initiated between Pierpaolo Piccioli, Creative Director of Maison Valentino and the footwear brand BIRKENSTOCK.
Highlighting the iconic Arizona sandal, a striking design, adorned with the renowned VALENTINO VLTN Logo has been created.
Proposed in an oversized Camouflage pattern, the unisex sandals are declined in three contrasting patterns in military green, vibrant yellow and grey. The same attention to detail has been given to the new collection featuring a black leather covered footbed with tonal buckles.
The new collection is available in limited quantities on 1774.com, Valentino.com and VALENTINO stores worldwide on September 3rd.
Campaign Image: © Michael Ullrich and Markus Ebner
The house of Valentino is based in the heart of Rome, the Eternal City, and expresses a point of view on the contemporary world using history as a playground and the Atelier as a place that produces both beauty and thought. The story began in 1960.
2016 marks a new beginning, under the Creative Direction of Pierpaolo Piccioli. A new set of values, that are both of the moment and faithful to its heritage, are created: grace and delicacy, both as an attitude and as a silhouette; a celebration of individuality; emotional beauty; the blending and merging of different languages. Style is essential and impalpable.
The idea of contemporary humanism leads a creative quest that revolves around the personality of the wearer. Vision, products, retail spaces share the same traits: from the one-of-a-kind Haute Couture creations to women’s and men’s ready-to-wear and accessories, from eyewear to fragrances to the boutiques, Valentino is synonymous of elegance, pureness, craftsmanship, uniqueness.
BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing family-owned enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Spain, the United Kingdom and Dubai.