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19.11.2021
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St. Katharinen: School cooperation

New opportunities for apprentices: BIRKENSTOCK Productions RLP GmbH in St. Katharinen started a school partnership program with Martinus-Gymnasium in Linz. Within the framework of the program, students are given the opportunity to gain insights into the company, have a look behind the scenes, gain some work experience and learn more about apprenticeship opportunities at BIRKENSTOCK. This gives BIRKENSTOCK the opportunity to find young, new employees to join the company.

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St. Katharinen: Fit for the future – BIRKENSTOCK starts a school partnership program with Martinus-Gymnasium in Linz

BIRKENSTOCK Productions GmbH in St. Katharinen is taking a new approach when it comes to recruiting new talents for the company and has started a school partnership program with Martinus-Gymnasium in Linz. This new initiative is launched in cooperation with the local representatives of the chamber of commerce and industry and of the union of business associations of Rhineland-Palatinate (LVU) in order to help students make future career choices on the one hand and to counteract the shortage of skilled workers on the other hand.

Managing director Marcus Börger is excited about the cooperation: “With this school partnership program, the school can align its work even better with the requirements of the job market and give its students guidance when it comes to making sustainable career choices. And the program gives BIRKENSTOCK the opportunity to find new apprentices and thus gain new employees in the long term.”

The school partnership program includes a presentation of the company at the school, internships at the company, tours of the company and job events such as career fairs, teacher internships and training as well as seminars for teachers, parents and students. 

 

About BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.

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