NEWS FROM THE WORLD OF BIRKENSTOCK
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Welcome to the BIRKENSTOCK press area. Here you will find all of the latest information relating to this traditional brand`s business activities.
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28.11.2016 - Business, Economics, Finance
From Footbeds to Beds: BIRKENSTOCK Showcases Sleep Systems at IMM Cologne
Neustadt (Wied)/Anger, November 28, 2016 – BIRKENSTOCK will be adding sleep systems to its product portfolio in 2017. At IMM Cologne, the traditional family business will be unveiling premium-quality beds, slatted frames, and mattresses.
14.11.2016 - Business, Economics, Finance
BIRKENSTOCK Flying High in Frankfurt
Neustadt (Wied)/Frankfurt am Main, October 27, 2016 – International passengers at Frankfurt Airport can now add yet another highlight to their stay in Germany.
07.10.2016 - Business, Economics, Finance
The company is expanding its production site in Görlitz and preparing for further growth
Neustadt (Wied)/Görlitz, October 7, 2016 – BIRKENSTOCK is preparing for further growth at its production site in Görlitz.
28.09.2016 - Business, Economics, Finance
BIRKENSTOCK opens a brand store in Europe’s largest shopping and leisure center
Neustadt (Wied)/Oberhausen, September 26, 2016 – Now there’s a new magnet for visitors to the CentrO shopping mall: BIRKENSTOCK opened its new brand store in Oberhausen at the end of September, offering both classic models and highlights from the latest autumn/winter collection.
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With a brand awareness level in excess of 80 percent, BIRKENSTOCK is one of the top five global footwear brands. With around 3,800 employees, this traditional, sixth-generation family concern is also one of the German footwear industry's biggest employers. The company's historic roots can be traced as far back as 1774. BIRKENSTOCK used the term "footbed" as far back as the 1930s, helping to shape the way it is used today. BIRKENSTOCK became a global player by the late 1970s. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children's, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied). BIRKENSTOCK is represented at nine locations in Germany - in the federal states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria and Saxony. The concern also operates its own sales offices in the USA, Brazil, and Hong Kong.