NEWS FROM THE WORLD OF BIRKENSTOCK
SERVICE FOR JOURNALISTS
Welcome to the BIRKENSTOCK press area. Here you will find all of the latest information relating to this traditional brand`s business activities.
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07.10.2016 - Business, Economics, Finance
The company is expanding its production site in Görlitz and preparing for further growth
Neustadt (Wied)/Görlitz, October 7, 2016 – BIRKENSTOCK is preparing for further growth at its production site in Görlitz.
28.09.2016 - Business, Economics, Finance
BIRKENSTOCK opens a brand store in Europe’s largest shopping and leisure center
Neustadt (Wied)/Oberhausen, September 26, 2016 – Now there’s a new magnet for visitors to the CentrO shopping mall: BIRKENSTOCK opened its new brand store in Oberhausen at the end of September, offering both classic models and highlights from the latest autumn/winter collection.
27.09.2016 - Business, Economics, Finance
First Brand Store in Spain: BIRKENSTOCK Opens Outlet on Madrid’s
Popular Calle Fuencarral
Neustadt (Wied)/Madrid, September 27, 2016 – There is a new attraction on the popular Calle Fuencarral in Madrid’s hip Chueca area.
20.09.2016 - Business, Economics, Finance
Award for animal-friendly fashion: BIRKENSTOCK wins "Vegan Fashion Award 2016"
Neustadt (Wied), 20 September 2016 - This year's PETA award for animal-friendly fashion goes to BIRKENSTOCK. PETA Germany has given the coveted award for the best vegan design in the "Best Women's Shoe' category to Germany's biggest shoemaker.
All press articles are available in our archive.
With a brand awareness level in excess of 80 percent, BIRKENSTOCK is one of the top five global footwear brands. With around 3,000 employees, this traditional, sixth-generation family concern is also one of the German footwear industry's biggest employers. The company's historic roots can be traced as far back as 1774. BIRKENSTOCK used the term "footbed" as far back as the 1930s, helping to shape the way it is used today. BIRKENSTOCK became a global player by the late 1970s. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children's, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied). BIRKENSTOCK is represented at seven locations in Germany – in the federal states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, and Saxony. The concern also operates its own sales offices in the USA, Brazil, Hong Kong and Spain.