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Our Brand

Purpose

The Marvel That Moves Us

The human foot is a masterpiece of nature, a bio-mechanical marvel. Our feet have 28 bones each – one-quarter of all the bones in the human body – and are intertwined with 19 muscles and 107 tendons and ligaments. This amazingly powerful and beautiful structure builds the solid foundation for our body system.

From the moment we learn to walk our feet enable us to discover the world – and help those who need our support along the way. Thanks to our feet we can climb the highest mountains, cross deserts, dance, jump, and play. Our feet allow us to challenge our limits and carry us through our lives.

About six million years ago, our ancestors began to walk upright. Barefoot, of course, until well into modern times. Shoemaking origins date back thousands of years rooted in a human need to protect our feet. As civilization developed, our environment changed and so, too, has footwear design. In the industrial age shoes evolved into a fashion item but this came at the expense of foot health. Since that time shoes have very ignored the natural needs of our feet.

Innovation as part of the family DNA

At the turn of the 20th century, Konrad Birkenstock, direct descendant of German shoemakers Johannes and Johann Adam Birkenstock revolutionized the industry.

Konrad’s inventions of the contoured shoe last and the flexible insole were ground-breaking innovations. His legacy inspired the concept of “Naturgewolltes Gehen” to walk as nature intended. This led to the evolution of the “ideal shoe”, BIRKENSTOCK’s vision of the perfect healthy shoe and inspired later on the invention of the BIRKENSTOCK footbed sandal.

The philosophy of “Naturgewolles Gehen” continues to shape our actions generations later and guides our three core values.

PURPOSE, VISION AND MISSION

OUR PURPOSE 

Our purpose is to empower all people to walk the way nature intended.
 

OUR VISION 

Our vision is to give all people access to an anatomically correct footbed.
 

OUR MISSION 

To achieve our vision, we organize our business to adhere to the highest quality standards while striving to reduce our impact on our environment.

 

 

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Birkenstock © 2025 Birkenstock
  • About us
      • Profile
      • Core Values
      • Strategy
      • Leadership Team
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      • BIRKENSTOCK worldwide
  • Our brand
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      • Walking As Nature Intended
      • Materials
      • Production and Manufacturing
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      • Brand Protection
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      • News & Events
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      • Contact
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