I.T celebrated the launch of the BIRKENSTOCK x Rick Owens collection with a pop-up store event at I.T Xintiandi. With Michèle Lamy, wife and business partner of Rick Owens and South Korean actor Yoo Ah In hosting the event. Music by producer Rocco Rampino.

Yoo Ah In’s distinctly unique filmography and eminently artistic style garnered him a strong following from all around the world. To inaugurate the collection, he was invited by I.T to co-host the event with Michèle Lamy.

“I feel deeply honored to have been invited here today, being able to witness the launch of this collection. Merging the subtle overstatement of Rick Owens and the simple yet traditional Birkenstock styles, the collection is just the perfect blend. I really like this collection and the whole concept of it, it’s really intriguing, “said Yoo Ah In.

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