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Neustadt (Wied)/Milano, 21.09.2017

BIRKENSTOCK CELEBRATES PARTNERSHIP WITH CONCEPT STORE 10 CORSO COMO AND RENOWNED ARTIST KRIS RUHS 

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On the first evening of Milan Fashion Week BIRKENSTOCK, Carla Sozzani, Founder of 10 Corso Como, and Kris Ruhs hosted a cocktail event on the rooftop of 10 Corso Como. It was followed by a private dinner in the restaurant in the courtyard of the concept store to celebrate the launch of BIRKENSTOCK BOX in the Italian fashion metropolis Milan.

Guests included German Vogue’s Christiane Arp, Veronika Heilbrunner and Justin O’Shea, Caroline Issa, W Chief Editor Stefano Tonchi, Elle US Chief Editor Nina Garcia, Sophia Neophitou, Pitti Uomo President Raffaelo Napoleone, influencer Roberta Ruiu, photographer Simone Falchetta and Jane Balzarini.

The BIRKENSTOCK BOX is located, just a few steps away from the event venue, at the historical Porta Garibaldi in Piazza XXV Aprile until September 30th.

Carla Sozzani, legendary fashion journalist and founder of the groundbreaking 10 Corso Como concept store, created six different version of the classic Arizona style, each limited to 500 pieces capturing the unique work of 10 Corso Como.

The style retails at RRP 260,00 EUR in Germany and Austria, Switzerland 310,00 CHF and Italy 270,00 EUR. The limited editions styles will be available at all 10 Corso Como stores as well as on www.birkenstock.com.

For more information: BIRKENSTOCKBOX.COM/10CORSOCOMO  

Video: © GIADA BOSSI, Foto: © SGP

PRESS CONTACT

Birkenstock GmbH & Co. KG
Corporate Communications

BIRKENSTOCK Campus
D-53577 Neustadt/Wied

E-mail: media@birkenstock.com

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The opening was celebrated subsequently with a private dinner in the restaurant of the concept store in the inner courtyard.
The mobile retail concept is still open at the Piazza XXV Aprile until 30 September.
New stop of the box is in Milan at the Piazza XXV Aprile at the historical Porta Garibaldi.
The 10 Corso Como Box features a unique interior space, designed by the artist Kris Ruhs.
This is where a limited BIRKENSTOCK edition as well as a curated selection of 10 Corso Como logo products is being presented.
Besides the interior space, Carla Sozzani has also applied the visual imagery of 10 Corso Como to the six exclusive models.
The special edition, limited to 500 pieces, is a fashion statement which is as unique as 10 Corso Como itself.
BIRKENSTOCK, Carla Sozzani and Kris Ruhs hosted a reception at the roof terrace of 10 Corso Como.
The box is situated only a few steps away from the event location, the legendary concept store 10 Corso Como.
Carla Sozzani’s limited edition of the Arizona sandal reflects the unique style of 10 Corso Como.
The renowned artist Kris Ruhs is enthused about his cooperation with BIRKENSTOCK.

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