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HDS/L Junior Award 2022 for BIRKENSTOCK’s Tobias Tschäpe

13.03.2022

The award of the Federal Association of the German Footwear and Leather Goods Industry for young designers was presented at the SHOES DÜSSELDORF trade fair

On the occasion of the SHOES DÜSSELDORF trade fair, which took place in Düsseldorf from March 6 – 8, 2022, the Federal Association of the German Footwear and Leather Goods Industry, HDS/L, presented the HDS/L Junior Award 2022 to creative young designers. The official award ceremony for the Junior Award took place on Monday, March 7, 2022, following the HDS/L press conference.

The young designer duo Julien Memmer and Tobias Tschäpe (pictured left) from the German College of Footwear Design and Technology in Pirmasens was awarded the HDS/L Junior Award 2022 for their glamorous creation, the "Manhattan Nights" high heel. The jurors were impressed by their imaginative and functional execution of the motto “Go for Glamour! Create a breathtaking party shoe”. Tobias Tschäpe completed his vocational training as a shoemaker at BIRKENSTOCK's Bernstadt site and is currently a student at the renowned German College of Footwear Design and Technology in Pirmasens.

Every year, the “HDS/L Junior Award” is awarded to young people who showcase shoes with extraordinary creativity and innovation. This year’s motto of the HDS/L Junior Award 2022 was: “Go for Glamour! Create a breathtaking party shoe“. The Association asked the participants to submit creative designs for stylish, wearable and glamorous party shoes. Young designers from Germany and abroad were able to present their ideas for the “GHS/L Junior Award 2022”. The competition was open to students from European schools in the field of fashion/design as well as young professionals in the industry. A jury of industry experts then selected the winner from a large number of creative designs.

For more information, please visit https://www.hdsl.eu/hds-l-award .

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com