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DIOR BY BIRKENSTOCK COLLABORATION INTRODUCED IN PARIS

21.01.2022

#DiorBirkenstock

Paris/Linz am Rhein, 21 January 2022 – For the Dior Men’s Winter 2022-2023 collection designed by Kim Jones, Dior teamed up with Birkenstock for the first time, unveiling two reinvented iconic models.

The Birkenstock Tokio mules and Milano sandals with their anatomically-shaped cork latex footbed are respectively dressed in felt and suede, tinted with the colors of the season and the ever-present Dior Gray. As a tribute to Monsieur Dior’s passion for the art of gardening, they have a functional style thanks to rubber details and industrial buckles, the emblematic feature of the Saddle bag. The result of a unique creative dialogue, the soles of these objects of desire combine the Dior Oblique motif with the German brand’s signature Bone pattern.

As a final surprise, an exceptional version of the Tokio embroidered with delicate flowers by the Vermont ateliers completes the show’s couture silhouettes, a new symbol of Christian Dior’s love of nature. A contemporary ode to function and elegance, reflecting several areas of expertise.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com

Press contact

Jochen Gutzy
Chief Communications Officer

Birkenstock Group B.V. & Co. KG
Burg Ockenfels
53545 Linz

Postal address:
Sedanstraße 4
D-50668 Köln

E-mail:mediabirkenstockcom

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