Linz am Rhein, Septembre 16th, 2024: BIRKENSTOCK, the inventor of the original footbed, is proud to introduce the ‘PROFESSIONALS CAMPAIGN’, a celebration of function, design and the original BIRKENSTOCK footbed experience as the foundation of professional excellence. This campaign brings to life the stories of three professionals who rely on BIRKENSTOCK’s orthopaedic innovation, quality and function to perform at their best.

FUNCTION WITHOUT COMPROMISE

Built on centuries of craftmanship and a commitment to function, quality and tradition, BIRKENSTOCK continues to provide a professional footwear range designed to meet the unique needs of those on their feet all day – offering the best footwear to those working in a variety of industries from healthcare, hospitality, food, trade to gardening. Designed to support, be safe and durable, the BIRKENSTOCK professionals collection provides the best solution for people on their feet for long periods of time. At the heart of every BIRKENSTOCK professionals shoe lies the signature BIRKENSTOCK footbed. Engineered to provide unparalleled support and protection according to the highest industry standards, BIRKENSTOCK professionals collection answers to the specific needs and the challenging environment of different professions across industries.

SUPERLAUF 2.0

The BIRKENSTOCK SUPERLAUF 2.0, featuring the iconic closed-toe silhouettes BOSTON PRO, KAY PRO and TOKIO PRO, has been re-engineered with a new, slip-resistant sole that supports dynamic roll-off and is fully repairable. The distinctive silhouette, inspired by the Brutalist architecture once designed by Karl Birkenstock, remains unchanged. A new PU coated leather upper is vapour permeable for optimum climate control, new robust and easy to clean iconic BIRKENSTOCK buckles with a matte black metal finish, repel dirt and allow micro-adjustment, while the distinctive BIRKENSTOCK buckle design remains. All styles are certified according to EN ISO 20347:2022, ASTM F3445-21norms. The BIRKENSTOCK classics are equipped with the best features to survive in a variety of demanding working environments such as the kitchen. With a slip-resistant outsole, grease-resistant uppers and a cushioned EVA midsole and the original BIRKENSTOCK, anatomically shaped cork footbed at its heart, these shoes offer all-day support and protection without compromising on style or safety.

• The BOSTON PRO, an iconic clog-silhouette will be available in 5 colours.
• The TOKIO PRO, a closed-toe silhouette featuring an additional backstrap for added security, will be available in five colours.
• The KAY PRO, a cloq silhouette with an adjustable double strap to either wear as open cloq or with the second strap worn as backstrap for additional security, will be available in four colours.

BIRKI AIR 2.0

BIRKENSTOCK’s BIRKI AIR 2.0 underwent a re-design to continue to be the first choice for professionals in the health care segment. With a complete new designed, a durable one component injection-polyurethane exterior and an adjustable buckle with heritage BIRKENSTOCK logo and heel strap, the easily cleanable clog has been upgraded whilst maintaining the classic BIRKI AIR elements. Featuring a slip resistant outsole design, large air inlets across the toe box allow for ventilation, optimal climate control, this unique upper design draws fluids away. The BIRKI AIR 2.0 antistatic, energy absorbent upper is abrasion and fluid resistant and complies with EN ISO 20347:2022, ASTM F3445-21 norms. The clog is designed around the anatomically footbed which supports and underpins the natural foot anatomy while the BIRKI AIR 2.0 features replaceable footbeds for cleaning and individual needs. With the BIRKI AIR 2.0 now available in a new colourway, BIRKENSTOCK continues to meet functional needs whilst providing space for personal style. The BIRKI AIR 2.O will be available in four colours.

COMING SOON

A first look in the PROFESSIONALS campaign, BIRKENSTOCK features the upcoming iteration of the iconic SUPER BIRKI 2.0 and PROFI BIRKI silhouettes, set to launch by end of this year. The CARIS PRO, a closed shoe is to be launched later this year.

THE CAMPAIGN

Having a tradition in shoemaking which dates back to 1774, BIRKENSTOCK has been at the forefront of footwear innovation, shoes and sandals with the highest quality standards – that stand the test of time. The 'PROFESSIONALS Campaign' honors the company’s legacy in the field of professional footwear, showcasing how a dedication to orthopaedic expertise, foot care and quality craftmanship continues to empower professionals in their pursuit of excellence – of course walking as nature intended.

Three inspiring protagonists take centre stage in the ‘PROFESSIONALS Campaign’ inviting us to follow their stories from the perspective of those who embody the BIRKENSTOCK ethos.

Michelin-starred Tom Sellers, celebrated for his culinary expertise, takes us on a journey through his experience in BIRKENSTOCKS, rocking the BOSTON PRO. Jajini Varghese, an incredibly skilled surgeon at London’s Royal Free Hospital, reflects on the juxtaposition of technical developments and her well-honed sense of human frailty. She wears the BIRKI AIR 2.0. And Molly Sedlacek a dedicated horticulturist talks about her connection to nature and how the SUPER BIRKI 2.0 is her trusted companion during her work in the garden.

Each of these individuals trusts BIRKENSTOCK PROFESSIONALS footwear to support them in the demanding environments they navigate daily.