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BIRKENSTOCK PARTNERS WITH PROENZA SCHOULER FOR A CREATIVE COLLABORATION

Paris/New York ,
09.09.2019

The project features work by Juergen Teller and Peter Miles

BIRKENSTOCK, the cult German footwear company and the iconic New York fashion brand, Proenza Schouler, are pleased to announce an upcoming in-depth, unisex collaboration. Inspired by the BIRKENSTOCK core ingredients of quality and function, Proenza Schouler’s Jack McCollough and Lazaro Hernandez add their uniquely New York point of view to two iconic Birkenstock styles.

The collaboration features the iconic Arizona and Milano styles, reinterpreted with Proenza Schouler’s unique brand codes. Inspired by utilitarian workwear and athletic footwear, the shoes feature Velcro closures in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic sandals while maintaining their traditional form and functionality. The collaboration features a timeless palette of black, white, ochre, and silver, and is rendered in polished, specchio calf leather derived from past and present Proenza Schouler collections.

“BIRKENSTOCK thrives on innovation and challenges that talents like Proenza Schouler bring to our products. Achieving the balance between respecting our core principles and values, whilst delivering new design propositions is what we look for in our partnerships.” – Oliver Reichert, CEO, Birkenstock.

For this special partnership, BIRKENSTOCK and Proenza Schouler have enlisted Juergen Teller and Peter Miles as creative collaborators. For the launch, a 3-dimensional visual concept will be designed that embodies both the artistic approach of the designers’ process as well as the timelessness and elevated craftmanship of the BIRKENSTOCK manufacturing heritage.

“We are excited to be partnering with BIRKENSTOCK as we have been longtime admirers and devotees of the brand. We are also thrilled to be working on this exciting venture alongside Juergen and Peter. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftsmanship and detailed work that goes into all of our products, and we are excited to celebrate these all-important qualities in our collaboration.” – Jack McCollough and Lazaro Hernandez, Designers and Founders, Proenza Schouler.

The collection will be available at select retailers worldwide in February 2020.

Preview Image: Photography Juergen Teller - Art direction Peter Miles

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com