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BIRKENSTOCK AND RANDOM IDENTITIES SHOWCASE COLLABORATION AT PITTI UOMO 97

Florence ,
09.01.2020

#birkenstockxrandomidentities

Birkenstock’s highly anticipated collaboration with Random Identities, Stefano Pilati’s first independent venture, was shown at the brand’s presentation during Pitti Uomo 97.

The Birkenstock x Random Identities footwear collection includes the Arizona classic sandal re-interpreted fashionably, featuring three new and original variations of different materials and prints, synergistically developed around a new structural element. Updating the iconic Arizona buckle strap with a customized, elastic strap in black. Sleek monochrome colored black leather, a striking brocade pattern as well as a custom olive leopard print on fur – the Arizona strikes with individuality while keeping the core values of both brands – quality, expertise, vision and fashion.

The full-size range collection will be available at www.1774.com and select retailers worldwide from January 10th.

About STEFANO PILATI

Stefano Pilati is a style icon of this century and a creative director. His experience in the luxury sector bridges the last three decades of contemporary fashion. He currently leads the role of chief creative officer developing his brand, Random Identities with a focus on the various aspects of entering and questioning the role of global fashion, in conversation with generations to come.

About RANDOM IDENTITIES

First revealed in 2017, fashion designer Stefano Pilati’s newest project is Random Identities, a collection of ready-to-wear primed for our digitized era. Channeling the lessons of a dizzyingly comprehensive career across top fashion houses, among them Armani, Prada, Yves Saint Laurent, Pilati brings a unique expertise in design, tailoring, and silhouettes to bear in his contemporary work. The label’s menswearoriented garments inhabit a strain of head-turning provocation that is nonetheless deftly controlled by monochromatic color choices and stark detailing. Inspired by the dress-style of Pilati himself, the label’s categories strike a look that balances refined, rigid cuts with everyday wearability. His work is positioning the label for mass exposure: Pilati’s industry insider connections have been parlayed towards producing exceptional quality, with a digital-first model that edges past the contemporary moment into the future of high-end fashion.

About BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.

Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG Burg Ockenfels,
Linz am Rhein, Germany

You can find our online shop at www.birkenstock.com